Facebook – new opportunities to win on Social

Facebook replaces Relevance Score with three separate metrics – Since 2015, when Facebook introduced Relevance Score, has the success of ads on Facebook been decided through one single metric, Facebook Relevance Score. The score of the ad’s quality decides the amount of people that will be exposed to the ad, which means if an ad has high quality more people will be exposed to the ad and the advertiser will therefor get lower cost per view over time. In ideal scenario would it be easy to understand how AdWords Quality Score and Facebook Relevance Score works, but it is not quite that obvious.