White papers

23 recommendations

The digital marketing industry is a competitive sphere. Success is a result of several factors such as understanding, skills, creativity, innovation and relationships. Even for those that possess all the listed aspects is it one thing that remains a scarcity for most. That thing is time. Therefore, resources which can save you time are interesting for those that have a desire to allocate their time on value-adding activities in favor of time draining and boring tasks. In order for you to create value during your workday, we have gathered 23 different resources that we find helpful. Have a look and see if you find anything that will make your work more effective.

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Adapt to iOS14 to keep your Meta marketing competitive

Sales through digital and social media—especially mobile— has hit overdrive, with digital channels in key markets accounting for a larger portion of total sales. To grab customers’ attention, brands will need to strengthen their online presence through customization, knowledge, and superior online-shopping interfaces and deliveries. Social media is an important contributor to many brands, hence will the iOS14 update play an important role.

The update only affects those consumers who use Apple mobile phones.But this still makes out for a large part of consumers in most western markets. To remain competitive in the fierce e-commerce landscape is it necessary for brands to understand and act on the changes which this update brings. To get you started, we have outlined key actions which you and your marketing team can act on already today.

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Prepare for a new digital world

In 2020 Google announced it will join Apple and Mozilla in phasing out third-party cookies in its web browser by 2023. Between them all, Google Chrome (64%), Apple Safari (19%), and Mozilla Firefox (4%) take up 87% of the global browser market.

This means that third-party cookies – which have driven the online advertising economy for the past two decades – will soon be consigned to internet history. Although it is still unclear what will follow in their tracks, we can be sure that the world’s biggest tech companies will invest heavily to secure a reliable alternative.

Apple and Mozilla have already implemented their cookie clampdown, but Google has given itself until 2023 to make the gradual transition. Without doubt, this will lead to a radical overhaul of the online economy that will impact all marketers.

This white paper provides further insight into the implications of the changes and ways for your organization to adapt to a new digital environment.

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TikTok: the fastest growing social media phenomenon of the 20’s

Go back, let’s say 4-5 years from today. Very few would then think that a Chinese-owed app showing short-videos of people dancing would challenge the big digital platforms such as Facebook, Youtube and Instagram. But this is exactly what TikTok has managed to do by entering the market for digital marketing.

TikTok is a rare example of a new platform that manages to truly become a big player in the already crowded scene of digital platforms for marketing. What is also remarkable is the speed at which TikTok has penetrated the market. The video-sharing app is the social media app that has been fastest to reach one billion users which happened in late September 2021.

Getting started early provides several advantages, you get a head start on your learning curve compared to your competitors and ad prices are still very moderate. Ok, so let’s start to better understand TikTok advertising – this white paper provides insights for a great start.

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Create thriving client relationships

Most people in the world are tired of isolation, hence the importance of making the most out of the situation we are in to come out strong. Client relationships are crucial and managing these relationships in a remote setting requires new ways of working.
Many organizations have done this in an excellent way for the past two years. This white paper provides some inspiration to boost your remote client relationships.

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Instagram Reels: Be part of the next big thing

If you ask around in the marketing industry, many consider the short video format to be the future for content creation. Young target group (but also gaining traction among older audience), entertaining content and improving advertising functions: the opportunities are huge for those that understand how to produce fast and engaging video clips. With Reels, Instagram launched a short video format last year that enables advertisers to monetize on this popular format. Simon Beyer, CSO and Partner at Ingager, provides a closer look on the opportunities Reels offers your company for marketing.

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Facebook abroad

It is no secret that e-commerce is growing across industries and various markets. This present new opportunities for agile business at the same time is the rise of e-commerce a big headache for many.

Successful e-commerce requires the adaptation of a new mindset and the ability to act accordingly to rapid changes when it comes to consumer behavior and other parameters.One great way to approach international e-commerce is by using an infrastructure that already exists – Facebook for example. Facebook has more than 2,4 billion people using the main Facebook service and over a billion people on Facebook are connected to at least one business in a foreign country, and businesses – no matter how small – are looking to grow globally.

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A new chatbot revolution

In business, relationships are every- thing. And every relationship starts with a conversation. This has been true since the dawn of commerce. But today, people and businesses are increasingly connecting through a powerful, personal new medium: messaging.

Welcome to the future of consumer communication” has for many years been a phrase used by supporters of the chatbot movement. In theory has chatbots been a no-brainer, mes- saging apps are popular among most users so there ought to be a place for chatbots in the market. The rev- olution didn’t take off as planed two years ago but since we live in a world that always changes can now be the right time to re evaluate Messenger and chatbots.

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App downloads the Facebook way

The app industry is a two-folded story, users love apps and time spent in apps is high. The challenge is that users tend to use a few apps at a very high frequency while the rest of their apps are left untouched. This creates a ”win- ner takes it all” situation where it is crucial to get the right users to download your app.

Using intelligent ways to market your app increases the likelihood that you attract relevant users and enables you to communicate with users to make sure that they come back to your app, over and over.

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Lead ads the Facebook way

Lead Ads is a result of the amount of time the average person spends on his or her mobile device and the fact that users don’t want to visit your website while scrolling Instagram or Facebook.

The solution to these barriers is an ad format that allows the advertiser chose targeting options, create a lead and the acquire all sorts of information from potential consumers or users anywhere in the funnel.

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Instagram the Facebook way

What did we do before Instagram was introduced into our lives?
It’s a relevant question due to the fact that many of us spend plenty of time in the app today and most brands also want to be a part of the image-sharing service. Instagram is a platform that has been in transformation since day one, today is it a very different service compared to the yearly days. Over one billion users are active on the app which is an astonishing number.

Brands that consider using Instagram for marketing might be afraid to enter, assuming that the platform is crowd. There is no need to be afraid, if you create great content and place your ads in a smart way are there plenty of opportunities.

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