6 ways to improve security for your brand on Instagram

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Strategies and tactics to master Social & E-commerce

5 reasons why 2021 will be a milestone for e-commerce


The Clubhouse hype: 3 celebrated apps that failed after all

Social platforms’ results are extremely strong – will this remain in 2021?

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The crisis an opportunity: 5 reasons why e-commerce entrepreneurs can take off now

Christmas e-commerce shopping on phone

Campaign planning 2020: Christmas is now!

Timely campaign planning in all its glory – but isn’t the beginning of September a bit early to talk about Christmas? Not at all! In fact, it’s high time to prepare for the end of the year in terms of marketing. Especially if you want to stay one step ahead of the competition. In doing so, it is important to take into account special factors that have a significant impact on the success of Facebook advertising at Christmas time. 


Facebook Shops: A game Changer for e-commerce?

by Jimmy Jakobsson, Josef Rasch and Simon Beyer

Crowded subway with people watching their phones
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China as a blueprint? How Corona influences digital marketing

Contributions from Jimmy Jakobsson, Josef Rasch and Simon Beyer


Social Media: 7 free tools for better visibility

For many companies, at the height of the Corona crisis, social media channels were the only way to stay in touch with customers and fans. Accordingly, the usage figures on Facebook, Instagram and Co. have risen sharply in the last two months. However, given the large amount of content of brands communicating via the corresponding platforms, it is becoming all the more difficult to distinguish oneself decisively from the content of competitors. We present seven free tools with which exactly this can be achieved.