China as a blueprint? How Corona influences digital marketing
Contributions from Jimmy Jakobsson, Josef Rasch and Simon Beyer
Consumers open to “normal” ads
News you want to use week 20
Social Media: 7 free tools for better visibility
For many companies, at the height of the Corona crisis, social media channels were the only way to stay in touch with customers and fans. Accordingly, the usage figures on Facebook, Instagram and Co. have risen sharply in the last two months. However, given the large amount of content of brands communicating via the corresponding platforms, it is becoming all the more difficult to distinguish oneself decisively from the content of competitors. We present seven free tools with which exactly this can be achieved.
5 rules of thumb for digital communication in times of crisis
The Corona crisis has hit the global economy hard. An important factor in keeping business running even in times of crisis: Communication with those who continue to buy products and services. While for e-commerce brands the use of Facebook, Instagram and Co. is part of the business model in most cases, stationary retail, for example, is in the process of discovering the true potential of social media for itself.
Either way, the Corona crisis presents all companies with previously unknown challenges in their communications. Jimmy Jakobsson, CEO and Co-Founder of Ingager, explains which five rules of thumb brands should definitely take into account in this particular time so that social media can become a success factor, especially in difficult times.
Alibaba’s Singles Day goes hi-tech
News you want to use week 44.
Understanding mobile messaging
News you want to use week 32.
TikTok improves ad functionality
News you want to use week 24.
Machine learning for marketers
News you want to use week 21.
Facebook – new opportunities to win on Social
Facebook replaces Relevance Score with three separate metrics – Since 2015, when Facebook introduced Relevance Score, has the success of ads on Facebook been decided through one single metric, Facebook Relevance Score. The score of the ad’s quality decides the amount of people that will be exposed to the ad, which means if an ad has high quality more people will be exposed to the ad and the advertiser will therefor get lower cost per view over time. In ideal scenario would it be easy to understand how AdWords Quality Score and Facebook Relevance Score works, but it is not quite that obvious.
TikTok is quietly testing ads – What is new?
News you want to use week 6.