INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

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Alibaba’s Singles Day goes hi-tech

News you want to use week 44.

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Understanding mobile messaging

News you want to use week 32.

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TikTok improves ad functionality

News you want to use week 24.

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Machine learning for marketers

News you want to use week 21.

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Facebook – new opportunities to win on Social

Facebook replaces Relevance Score with three separate metrics – Since 2015, when Facebook introduced Relevance Score, has the success of ads on Facebook been decided through one single metric, Facebook Relevance Score. The score of the ad’s quality decides the amount of people that will be exposed to the ad, which means if an ad has high quality more people will be exposed to the ad and the advertiser will therefor get lower cost per view over time. In ideal scenario would it be easy to understand how AdWords Quality Score and Facebook Relevance Score works, but it is not quite that obvious.

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TikTok is quietly testing ads – What is new?

News you want to use week 6.

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Amazon is building it’s ad business from your online purchases – What is new?

News you want to use week 5.

Black Friday 2018 – How to Succeed in 2019

Black Friday/Week 2018 – From a Digital Marketing Perspective.

BLACK FRIDAY STARTS NOW

11 November, 2017, was a historic day, clearly showing how the Internet, commerce, and entertainment have increasingly grown together. 11 November was Singles’ Day, a Chinese event mainly involving shopping and particularly shopping through various digital platforms. In 24 hours, consumers spent a whopping $25 billion on different products and services. More than 140,000 different e-tailers were given the opportunity to increase their profit for the year.   

5 things marketers can do to keep up with progress

It may have never been more difficult to work in marketing as it is right now. There are more channels than ever for your brand to be seen, and while new channels are added to the marketing mix, the traditional ones still have to be maintained. User expectations on quality, relevance, and personalisation increase with every week, and earning user attention requires new approaches.