Facebooks replace Relevance Score with three new metrics – What is new?

News you want to use week 12.

Facebook announced that it’s making several updates to its ad metrics – one of these is the replacement of relevance score with three new relevance metrics. As Facebook’s ad platform evolves, the metrics that advertisers use to gauge success must change as well. Apart from offering the most relevant and up-to-date performance calculations, ad metrics must also provide more actionable business insights. Facebook will be replacing that one relevance score metric used up until now, with three “more granular ad relevance diagnostics metrics.”These new ad relevance diagnostics are similar to relevance score; they are not taken into consideration in the auction. However, they do offer an extra level of granularity that makes reporting more actionable.

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