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Consumers view 10 000 ads per day

Following a crackdown on gaming by Chinese authorities, ByteDance is introducing new youth controls for Douyin, its TikTok-equivalent app in China, Bloomberg has reported. Any users confirmed to be under 14 will enter a new “youth mode” limited to 40 minutes of usage per day. At the same time, it unveiled a new app called Xiao Qu Xing (“Little Fun Star”), a TikTok-style short video app with limited subject materials, a 40 minute time limit and the ability to like, but not upload or share videos.

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