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3 ways to be a winner in Q4 2021

This year, the way to connect with consumers will be by continuing to harness the four components of engaging shopper experiences: availability, curation, immediacy, and excitement. In doing so, companies need to reconsider the role of key shopping days and how holiday buying might differ from new pandemic-influenced norms. Build experiences that take into account holiday behavioral outliers like access to deals, trust in the purchase process, and willingness to spend.

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