2023/11/01
Ingager Breakfast Club 10: Success stories from three well known brands
The 22nd of November 07:45 it’s time for Ingager Breakfast Club! This time we’ll take a peek behind the curtains of three successful campaigns from Eton, Disarrono and ICA Försäkringar. Ingager’s experts will talk about the strategies behind the campaigns and the results.
- The performance strategy behind Eton’s award winning The Index Shirt campaign
- Disaronno’s influencer campaign with Elsa Ekman that increased sales
- How ICA Försäkring succeeded on TikTok by creating tailor made content for the platform
Welcome to Ingager’s office at Karlavägen 96 07:45 the 22nd of November. We’ll of course serve yummy breakfast.
The breakfast seminar is free of charge and will be held in Swedish. It won’t be live streamed and agencies and other suppliers without an established collaboration are invited subject to availability.
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Susanna Mardini (susanna.mardini@ingager.com).
2023/10/02
Ingager Breakfast Club 9: Rethink Creativity with TikTok
Attendees learned about how TikTok can bring creativity back to advertising and provide a unique space to genuinely progress culture and creativity. The event featured a guest speaker, Matthew Hearle from TikTok’s Nordics, who shared insights during the lecture. He explained how to tap into the unique power of TikTok, how to create authentic content, and get maximum impact.
The lecture covered topics such as:
- Why creativity had become more important than ever for all brands.
- How creativity had changed and why this presented an opportunity.
- The six creative codes for taking advantage of this opportunity on TikTok.
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Susanna Mardini (susanna.mardini@ingager.com).
2023/08/14
Ingager Breakfast Club 8: How to avoid failing Q4
A plan to maximize your sales and get a leg-up on your competitors during the most important part of the year. Ingager’s experts, Johannes Stålnacke Nero, and Fanny Hammarlund, walked attendees through the keys to success during Q4.
- How to expand our target audience and reach new customers
- How to design ads that yield results
- How to optimize the algorithm for conversions
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Susanna Mardini (susanna.mardini@ingager.com).
2023/05/09
Ingager Breakfast Club 7: Next Era of Growth with Meta
If your company hasn’t already adopted a full funnel strategy on Meta you’re missing out. By adding it you can reach new customers and get a leg up on your competitors.
We invited Oliver Fänge, Agency Partner at Meta, to discuss the next era of growth in social media marketing at Ingager Breakfast Club the 24th of May. Together with Ingager’s experts we walked through how a full-funnel marketing strategy can drive long term growth by helping you reach new potential customers.
- How a full funnel strategy can drive long term sales
- How to increase the effect of your campaigns with AI
- How to design your content to drive growth
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Sofia Bååth (sofia.baath@ingager.com).
2023/04/04
Ingager Breakfast Club 6: Will AI Replace All Jobs Within SoMe?
Your LinkedIn feed is most likely full of self-acclaimed AI experts preaching that the world is undergoing a massive transformation – but is it really and how does it affect us working with SoMe? During Ingager Breakfast Club the 19th of April Ingager’s experts Simon Beyer and Johannes Stålnacke-Nero discussed the future of SoMe in an AI-fueled world.
- How does AI impact your everyday life working in SoMe?
- What actions can be taken to adapt to a world filled with AI solutions?
- Will your job disappear as a result of AI? The topics mentioned above, and many more, were discussed in an interactive session.
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Sofia Bååth (sofia.baath@ingager.com).
2023/03/07
Ingager Breakfast Club 5: The Keys to Succeed With Your Organic SoMe Presence in 2023
The algorithm is constantly changing, new features are introduced and video is a must have – how do we succeed with our organic social media channels in 2023 and what should our strategy look like?
During Ingager Breakfast Club the 22nd of March Ingager’s experts Evelina Donatello and Elvira Holmberg walked the guests through how to succeed with their organic social media presence in 2023. They covered how to build long lasting relationships with customers, how to communicate our brand’s identity and how to analyze the data.
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Sofia Bååth (sofia.baath@ingager.com).
2023/02/05
Ingager Breakfast Club 4: Data and creativity – together they create real results
The artsy creative and the numbers focused analytic. Historically these two marketing disciplines haven’t seen eye to eye. On one hand the marketing needs to be creative to cut through the noise, while simultaneously driving conversions. Today we have access to unprecedented amounts of data. The key to succeed with our marketing in 2023 is to leverage the data and have the creativity and the data working closely together.
During Ingager Breakfast Club on February 15 2023 we walked our guests through how to do this. Ingager’s experts Johannes Stålnacke Nero, Team Manager Content, and Fanny Hammarlund, Team Manager Performance, hosted the seminar.
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Sofia Bååth (sofia.baath@ingager.com).
2023/01/04
Ingager Breakfast Club #3: The SoMe trends to be on the lookout for in 2023
Being a first mover has historically proven to be a winning strategy. Now that tougher times are upon us, it is more important than ever. What trends in 2023 must we marketers jump on? And who should we wait with? On December 8 2023 in Stockholm, Ingager’s experts Johannes Stålnacke Nero, Team Lead Content, and Fanny Hammarlund, Team Manager Performance, gave the audience a sneak peek of the most important SoMe trends to be aware of in the new year.
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Sofia Bååth (sofia.baath@ingager.com).
2023/01/02
Ingager Breakfast Club #2: What is the Metaverse, and why should we care?
Metaverse is on everyone’s lips, but what is it and how does it affect us? All the big tech giants are investing heavily in technology. Meta invests $10 billion a year and is so sure that Metaverse is the next big thing that they renamed the entire company. Metaverse may not be ready for the masses yet, but it could very well be the next big shift in technology. As marketers, we need to understand the new technology. During the Ingager Breakfast Club in Stockholm on November 10 2023, Fanny Hammarlund, Team Manager Performance and Johannes Stålnacke Nero, Team Lead Content, explained what Metaverse is, how it is used today and how it could be used in the future.
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Sofia Bååth (sofia.baath@ingager.com).
2023/01/01
Ingager Breakfast Club 1: The Keys to Success as a Marketer on TikTok
TikTok is growing at an unprecedented pace. The app has over 1 billion users, and it’s not just young people. Over 40% of users are over 25. Soon, TikTok will be an obvious part of any company’s marketing strategy. But how do you succeed on the platform? During the very first Ingager Breakfast Club on September 28 2022 in Stockholm, Ingager’s experts Hoai Nguyen, Senior Content & TikTok Specialist and Ludwig Svensson, Senior Performance Marketer gave the audience the keys to success with both content and advertising on the platform.
If you have any questions in regards to Ingager Breakfast Club or the topic, please e-mail Sofia Bååth (sofia.baath@ingager.com).
