Do you ever feel like our attention spans are getting shorter? It’s not just your imagination; research has revealed that human beings are, indeed, flakier than ever before. In fact, the average human attention span has shrunk by nearly a quarter in just a few years, and we’re now lagging behind the humble goldfish in terms of being able to focus on a task or object. This of course has implications on who we consume ads and information in general, hence is it crucial to understand the effects for everyone in the communications industry.

Read more: 3 min