INSIGHTS


We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.

Micro-moment, more important than ever to understand – What’s new?

News you want to use week 34.

Two years ago, Google introduced the concept of micro-moments. We put a name to a behavior that, thanks to mobile, was becoming pervasive. People had started to expect an immediate answer in the moments they wanted to know, go, do, and buy. Now, midway through 2017, it’s clear that the centrality of micro-moments—for consumers and marketers alike—is as important as ever. It’s an entrenched behavior—micro-moments are only multiplying.

Read more? Approx 3 min