Almost half (46%) of surveyed business executives expect their company’s social media marketing budgets will increase up to 100% in the next three years, according to new research The Harris Poll conducted. Overall, 85% of executives see social as the center of their business intelligence. Respondents said the channel will play an important role in informing decisions around sales (67%), customer service (61%), product (53%), research and development (48%) and human resources (43%).

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