Consumers want social media ads to return to normal

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Consumers in several countries want to see brands emphasize their efforts to help people return to normal after the coronavirus disrupted their routines. That marks a shift since the beginning of the pandemic, when more than one-third of consumers expected brands to advise them on how to stay safe during lockdown. Half of consumers worldwide said they had bought an item they had seen in a social ad in the prior 30 days as e-commerce surged in countries affected by the pandemic. Many consumers are longing to approach a new normal and want brands to communicate messages that don’t only focus on the pandemic.

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