Consumers open to “normal” ads

News you want to use week 20

Brick street with orange arrow and feet

A survey of 7,000 consumers across seven countries in April found that 41% are now ready to hear from brands about topics unrelated to the pandemic. During the initial stages of the pandemic have consumers appreciated Covid-19-related marketing messages but now appear ready to move on. The question is which brands that will make the first move towards more normal ads?

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