Instagram CEO Adam Mosseri said the company will push back on a planned change to Apple’s iPhone operating system that would impact how it and other mobile advertisers track users. But, he said, “I don’t think we have much influence over Apple” and pointed to the power Apple has as the sole gatekeeper for apps across about 1 billion of its devices in use today. The change affecting Apple’s identifier for advertisers, or IDFA, was previously planned as a feature in iOS14, the version of the iPhone operating system that will be released to the public this fall. But Apple has now said it is delaying the rollout until 2021 “to give developers time to make necessary changes”.

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