News you want to use week 23

Consumers in several countries want to see brands emphasize their efforts to help people return to normal after the coronavirus disrupted their routines. That marks a shift since the beginning of the pandemic, when more than one-third of consumers expected brands to advise them on how to stay safe during lockdown. Half of consumers worldwide said they had bought an item they had seen in a social ad in the prior 30 days as e-commerce surged in countries affected by the pandemic. Many consumers are longing to approach a new normal and want brands to communicate messages that don’t only focus on the pandemic.

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