2021 is hopefully the last year in which the pandemic will dominate our everyday lives. At the same time, not least Corona has led to e-commerce experiencing a boom since March 2020 that has never been seen before. This development also means that the framework conditions for online retailers are currently undergoing major changes. Simon Beyer, Partner and Chief Strategy Officer at Ingager, explains what these will look like in the future and what this means for the digital scope of brands.

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