Social media excellence in a time of economic turmoil

The good news for marketers dreading a protracted downturn is that many recessions are short lived—historically, 75% of recessions end within a year, and a full 30% only last two quarters. So, any cut in spending will likely only be short-term and result in nominal savings, while putting brands at a disadvantage heading into the bounce-back period that is likely just around the corner.