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YouTube launch a competitor to TikTok

Youtube Shorts view

As TikTok’s fate in the U.S. remains murky, YouTube recently announced the launch of a new short-form video experience it’s calling YouTube Shorts. The feature will allow users, initially in India, to upload 15-second or less short-form videos using a new set of creator tools, including a multi-segment camera, similar to TikTok, speed controls and a timer and a countdown feature. The videos can also be set to music, thanks to YouTube’s  access to a large library of songs that it says will continue to grow over time.

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