INSIGHTS

WhatsApp has introduced ‘carts’, to further ease shopping on the instant messaging platform. The new update comes almost a month after the Facebook-owned company brought a shopping button to its app to let users easily browse catalogues offered by businesses on the platform and place orders. With the advent of carts, WhatsApp has moved a step further towards bringing a full-fledged shopping experience to the app where people can look at different products, build carts, place orders, and pay — all under one roof.

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