Auto Ads from Google – What's new?
News you want to use week 9.
Google is debuting “Auto Ads” — not commercials for cars, but a new ad format that uses machine learning to “read” a page to detect and place what kinds of ads might be appropriate to place there, including where to place them, and how many to run. Publishers activate Auto Ads with a single line of code on the page. What’s new with Auto Ads is that Google is taking on task of selecting the placement — doing all of the work for publishers in terms of figuring out how many ads to put on specific pages, where to put them, as well as what kind of ads will run. Using machine learning is interesting here because it not only is being applied to figure out where an ad will go, but it is also being used to ingest analytics for how well that ad performs to “teach” the system how to place ads better in the future.
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