We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.


Facebook manages to keep users on the platform – What's new?

News you want to use week 49. is company that works with over 600 publishers around the globe. This gives them a great opportunity ta analyse traffic distributed to the publishers sites. Back in 2015 did Facebook pass Google as the prime supplier of traffic but in the last quarter have seen a major shift. Facebook has dropped in referral traffic over the last few months. The graph below can be viewed as a scenario where Google is the “winner”. But given that both Google and Facebook work hard to get users to stay at their platforms can the graph also be viewed as a result of that Facebook manages to read the news on the Facebook platform.

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