Parse.ly is company that works with over 600 publishers around the globe. This gives them a great opportunity ta analyse traffic distributed to the publishers sites. Back in 2015 did Facebook pass Google as the prime supplier of traffic but in the last quarter have Parse.ly seen a major shift. Facebook has dropped in referral traffic over the last few months. The graph below can be viewed as a scenario where Google is the “winner”. But given that both Google and Facebook work hard to get users to stay at their platforms can the graph also be viewed as a result of that Facebook manages to read the news on the Facebook platform.