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Target drives offline using online – What’s new?

News you want to use week 40.

Target is enhancing its mobile app with beacon and Bluetooth technology that shows a customer’s location on the app’s map as they move about the store. Target’s app will also point shoppers to nearby promotional prices, dubbed “Cartwheel” deals, for users of its mobile app. The emphasis on store mapping takes advantage of Target’s brick-and-mortar legacy, something that, at least for now, remains an advantage over Amazon. Most retailers are grappling with Amazon’s competition, but Target faces a particular challenge because many of its core customers overlap with Amazon’s Prime membership.

 

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