User stats for TikTok have leaked

A rare semi-official snapshot of TikTok’s numbers has just emerged – one which illuminates much about the short-form video platform’s reach and audience in 2021. Perhaps the most headline-worthy of these stats is this one: as of October 2020, according to TikTok’s own analytics, the TikTok app was reaching 732 million monthly active users (MAUs) around the world. Also interesting to note is that according to TikTok’s deck, the average TikTok user actively uses the app for 89 minutes per day

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