The tracking cookie continues to crumble. Firefox and Safari already block tracking cookies by default, and not only has Google’s Chrome browser joined the third-party-cookie-blocking fray, the search giant has announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. The big question on all our minds is what marketers and advertisers will do without third-party cookies? Read this article to increase your understanding of a very relevant topic.

Read full article here