TikTok success formula based on 33 000 videos


A recent study reveals common behaviors and success formulas by drawing aggregated data from nearly 33,000 TikTok videos. Among other things, the study finds that the majority of the 50 most followed TikTok accounts belong to private and adult individuals, and only 0.3% of them contain branded content – usually marked by hashtags like #Ad or #BrandPartner.

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