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TikTok predicts 2025 in yearly “What’s Next” report


Looking to get ahead of the wave for the next big trends?

This could help. TikTok has published its 2025 “What’s Next” report, which provides an overview of key trends and trend shifts in the app. And given TikTok’s broader cultural relevance, it’s likely a solid indicator of such shifts, which could make it a valuable resource for your planning. This time around, the third time that TikTok has published its annual trend report, TikTok’s trend overview is split into three sections: “Brand Fusion”, “Identity Osmosis”, and “Creative Catalysts”.

Read the full report here

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