2022/05/05
TikTok, Weekly Update
TikTok Pixels will be enabled for cookies
Beginning April 28, 2022, all standard and developer mode pixels created before March 10, 2022, including active installed pixels, will be enabled for cookies. In addition, they revised their initial guidance on managing cookie settings and usage when a user declines consent. TikTok has opted to activate the usage of first- and third-party cookies to put their product offerings in line with the industry, as identity continues to become increasingly fractured and unknown.
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