TikTok is apparently preparing to launch an affiliate program for shop owners to promote their products on the app. According to sources, the popular short-form video app is working on ways to bring together brands and influencers in this way. Where a shop wants to promote one of their products, they can work with creators on TikTok to feature it on their channels. As part of the move, the TikTok Shop Seller University will be offering guidance on how to get started and maintain momentum.

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