2022/04/07
Google, TikTok, Weekly Update
TikTok is testing ads in Search results
TikTok is now beta testing adverts within the app’s search results. TikTok search ads now appear above other relevant search terms in a user’s results page. They are marked as ‘Sponsored’. The addition could be a major boon for advertisers and brands looking to reach consumers who are searching for specific terms or products. Advertisers will be able to view a list of search terms that drove clicks to their campaigns which could be useful to establish a database of successful terms that may translate to other platforms and apps offering similar keyword-based ad tools.
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