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TikTok is testing ads in Search results


TikTok is now beta testing adverts within the app’s search results. TikTok search ads now appear above other relevant search terms in a user’s results page. They are marked as ‘Sponsored’. The addition could be a major boon for advertisers and brands looking to reach consumers who are searching for specific terms or products. Advertisers will be able to view a list of search terms that drove clicks to their campaigns which could be useful to establish a database of successful terms that may translate to other platforms and apps offering similar keyword-based ad tools.

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