TikTok Announces a Huge Increase to its Video Descriptions as it Leans into Discovery

TikTok is fast becoming a key search platform for the younger audiences. With this change it’s clear this is a focus area for the company. TikTok is giving users more room to explain their content, and connect with interested users, with a massive expansion of its video description field. TikTok has expanded the post description field from 300 characters to 2,200 – a 730% increase in the space available to outline your clip.

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