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TikTok adds a “Buy Now” button

News you want to use week 20

Illustrated TikTok logo in launching spaceship

TikTok is testing a new ad format that links advertisers to its prominent influencers to let those creators display a prominent call-to-action button in their videos, according to people familiar with the matter. The test demonstrates how TikTok, mostly considered a brand advertising platform for experimental budgets by many media buyers, is building both its performance advertising offerings.

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