2023/06/28
Weekly Update
The weather will increase e-com sales with $13.5 billion
The weather is predicted to make us shop for an additional $13.5 billion in 2023, according to Adobe’s new report “Effects of weather on e-commerce”. The weather is the world’s oldest influencer, they say, and it seems to be true. On weekdays when it’s raining e-commerce sales go up by 4%. If it rains during weekends we shop even more, then it goes up by 8%. It’s time for e-commerces to start paying close attention to the weather forecast.
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