The value of experimentation

News you want to use week 11

Barn experimenterar med kemi i mörkt rum

Testing and experimenting is key for many successful companies, Amazon claims that it is crucial for their success. If testing is so valuable, why don’t companies do it more? After examining this question for several years, does Harvard Business Review say that the central reason is culture. As companies try to scale up their online experimentation capacity, they often find that the obstacles are not tools and technology but shared behaviors, beliefs, and values.

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