The next big social platform is the smartphone’s homescreen


iOS14 made it possible to customize your smartphone’s homescreen with widgets. Content that was previously displayed inside apps could now be consumed on the homescreen. This has paved the way for a new generation of social media apps. LiveIn, Locket and especially BeReal are shining examples of new social media platforms that engage their users through widgets and push notifictions on their homescreen. Is the next big social media platform a widget on your homescreen?

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