Third-party data is being phased out by big tech, making first-party data indispensable. First-party data is willingly provided by users, helping you build a consumer profile. Internet users are cautious about providing their data but will do if rewarded. Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways to capture first-party data. First-party data must be used responsibly, repaying the trust placed in a business by consumers. Learn more in the attached article.

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