Perspectives on data from Boston Consulting Group
Marketers today face a tricky paradox: on one hand, the fight for customer attention requires ever more relevant messages tailored to people’s interests at the moment they are most interested. On the other hand, customers are increasingly concerned about providing the data marketers need to create those experiences. Research from BCG and Google provides some insights on how to manage.» Do you want to know more about us? Then, book an online meeting here!