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5 rules of thumb for digital communication in times of crisis

The Corona crisis has hit the global economy hard. An important factor in keeping business running even in times of crisis: Communication with those who continue to buy products and services. While for e-commerce brands the use of Facebook, Instagram and Co. is part of the business model in most cases, stationary retail, for example, is in the process of discovering the true potential of social media for itself.

Either way, the Corona crisis presents all companies with previously unknown challenges in their communications. Jimmy Jakobsson, CEO and Co-Founder of Ingager, explains which five rules of thumb brands should definitely take into account in this particular time so that social media can become a success factor, especially in difficult times.

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