2024/06/20

TikTok, Weekly Update

Now your brand can create its own virtual influencer on TikTok

The next stage of digital marketing is coming to TikTok, with the platform’s new “Symphony” marketing management platform to include a new option that will enable brands to deploy virtual influencers to sell their products for them in the app. As you can see in this example, TikTok’s now moving to the next stage of its virtual influencers program, which will enable brands to choose from a range of digital characters that can essentially sell their products for them, 24/7, via TikTok live streams.

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