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Three basic steps on digital transformation from Google

News you want to use week 8.

Google digital marketing transformation guide

Interesting read from Google on how you can use three basic steps to better adapt. The most digitally mature businesses typically possess several organisational enablers: a fail-fast culture, strategic partnerships, specialist skills, and agile structures. Alongside these enablers, there is a number of key tactics being used by companies that have achieved digital marketing maturity through digital marketing transformation.

Read more: 3 min