Spotify acquires its way into the podcast market – What is new?
News you want to use week 7.
Spotify confirmed last week that it has entered into definitive agreements to acquire New York-based podcasting production company Gimlet Media as well as Anchor, whose software “enables anyone to easily create, distribute, and monetize a podcast”. Spotify said that the buyouts positioned it “to become both the premier producer of podcasts and the leading platform for podcast creators”. “These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listening experience as well as enhance the Spotify brand,” said Daniel Ek, Spotify co-founder and CEO.