Marketing, Weekly Update
TikTok is quietly testing ads – What is new?
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News you want to use week 6.
Less than six months into its launch, TikTok has quietly introduced an ad unit. The ad appeared shortly after a user launched the app and lasted about 5 seconds, users could instantly skip the ad via a button at the top right of the screen. TikTok launching ads is not too surprising. Musical.ly’s team was shopping ad units to agencies last June, shortly before it merged with TikTok.
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