YouTube brings new CTA extensions – What is new?

News you want to use week 50.

In its effort to simplify its interactivity features across different video ad formats, YouTube is introducing new call-to-action extensions and sunsetting its existing CTA overlays. Features like end screens and CTAs help video viewers learn more about a brand or service, and help them take specific and relevant actions for advertisers. Simplifying these features across different video ad formats helps a lot, and YouTube knows this well. Hence the video sharing platform recently announced a new call-to-action extension to be used in video ads. The new CTAs will take over from the existing call-to-action overlays that YouTube is sunsetting in January 2019.

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