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Pinterest enters the e-commerce area with Pinterest Shop

News you want to use week 49.

Pinterest announced the launch of a new hand-curated shopping profile called Pinterest Shop, in celebration of Small Business Saturday on Nov. 30. Unlike other platforms – where some content will need to compete with personal photos – everything on Pinterest can be shoppable, and so small businesses can better reach and connect with Pinners in a truly authentic way. This is because Pinterest is a “visual discovery engine,” and “not a social network,” so there’s a lot of value in the open mindset that Pinners have as a result.

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