News you want to use week 48.

Emerging technologies are poised to personalize the consumer experience radically — in real time and almost everywhere. It’s crucial to always adapt in order to be relevant and never too early to prepare. Digital marketing has entered a more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.

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