Social Commerce is the next move for TikTok

News you want to use week 47.

TikTok  is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites. The company said the roll-out of these two features are part of its usual “experimentation” to improve the app experience for users. Though, this particular experimentation could significantly change how lucrative influencers find TikTok.

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