Snapchat opens Shopping channel – What is new?

News you want to use week 47.

Snapchat has launched its first-ever dedicated shopping channel where users can browse deals from selected brands and shop exclusive drops and unique offers right within the app. Just in time for Black Friday, Snapchat last week launched “Shop and Cop,” its first-ever dedicated shopping channel on Discover. Snapchat itself will curate the brands and offers within the channel, while Shopify will take care of the actual buying process.

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