News you want to use week 47.

The consumer is firmly in control of the brands they choose to engage with and these choices are increasingly influenced by how a brand behaves and the values it represents for the consumer. Which is why when they look at the world their default start position is how does this brand sit with ME. And, there is growing evidence of the decline in brand trust amongst consumers. The UK-based agency The Behaviours Agency has put together an interesting report on various behaviours that we all need to understand in order to meet the expectations from our customers.

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