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Can Instagrams new feature compete with TikTok

News you want to use week 47.

Instagram is launching a video-music remix feature to finally fight back against Chinese social rival TikTok. Instagram Reels lets you make 15-second video clips set to music and share them as Stories, with the potential to go viral on a new Top Reels section of Explore. Just like TikTok, users can soundtrack their Reels with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke. Interesting to note that this will not be a separate app but a built-in feature to Instagrams app. Reels will first be launched in Brazil and if successful is it likely that Reels comes to other markets.

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