We provide you with the latest news, trends and knowledge developments to make you smarter than your competitors on the Facebook platform.


Can Instagrams new feature compete with TikTok

News you want to use week 47.

Instagram is launching a video-music remix feature to finally fight back against Chinese social rival TikTok. Instagram Reels lets you make 15-second video clips set to music and share them as Stories, with the potential to go viral on a new Top Reels section of Explore. Just like TikTok, users can soundtrack their Reels with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke. Interesting to note that this will not be a separate app but a built-in feature to Instagrams app. Reels will first be launched in Brazil and if successful is it likely that Reels comes to other markets.

Read more: 3 min