New ways to shop on Instagram – What is new?

News you want to use week 46.

In anticipation of the holiday shopping season, Instagram announced three new features that make it easier for users to make purchases in the app.

Updates include:

  • A new “Shopping Collection” that allows users to save products they encounter on a Story or Feed directly to their profile — creating an easy way to browse (and purchase) items that caught their eye
  • Allowing users to buy products from video posts. (Instagram added similar, shop-able product tags to image posts in September.)
  • A redesign of the Shopping tab that allows users to view a business profile’s purchasable items in one place.
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